Celebrating The Birth Of The 50 Millionth Watch: Longines Launches A Special Watch

A rich history can make the brand reach the pinnacle of watchmaking industry. With the production of the 50,000,000 Longines Longines, Longines presents the extraordinary achievements of the brand to the world. The following commemorative models are unique pieces in the Longines giant series, inheriting the brand’s excellent watchmaking technology, and are dazzling results accumulated after strict technical requirements and timeless elegance. This watch will be included in a long collection of the Longines Museum, which is located in Saint-Imier, Switzerland, and the brand headquarters is also established here.

Rose gold case with a diameter of 40 mm, hours, minutes, seconds, date, month, 897 automatic winding movement, power reserve 64 hours, sapphire crystal glass mirror and case back.

   Longines’ brand history is exemplified by superb watchmaking and timekeeping. For many years, through various models, this brand originated from St. Mill, Switzerland, has been committed to the pursuit of perfect precision through strict aesthetics. This spirit is still reflected in the brand’s watchmaking process. Tradition, elegance and performance have contributed to Longines’ more than 185 years of expertise, making the brand the highest hall for outstanding watchmakers. Longines has always attached great importance to value inheritance in order to respect and continue the glorious tradition of the brand.

   Each Longines watch has a unique serial number, which was recorded in the archives of the watchmaking workshop in the early days. This practice continued until 1969. The 1970s and 1980s were recorded on microfilm and gradually evolved into current digital records. Every Longines now has an identifiable serial number. In order to preserve this historical heritage, Longines has created a unique database, the Longines Electronic Archives (LEA), which contains all the watch files of each serial number. Therefore, Longines can quickly and accurately inform customers and brand lovers of the individual information of the 50 million watches produced so far.

50Million (50 million) commemorative words are printed on the case back.

   Complete documentation and traceability simplifies the identification process of Longines, and at the same time accurately traces the development process. Longines produced more than 50 million watches in 2018 with the Flying Wings hourglass as its brand logo, which is the best proof of its long history. To commemorate this rare brand milestone, Longines has specially launched a serial number of 50,000,000. This commemorative watch belongs to the Longines giant series, is a representative of the classic heritage of the brand, but also for the upcoming launch of new models.
   Combining classic elegance with outstanding performance, this model uses the latest and exclusive L897 automatic movement, with a 40mm rose gold case, provides a 64-hour power reserve, and displays the date and month at 3 o’clock. The hour, minute and second hands are blued-steel hands that contrast with the silver dial with the wheat ears. The transparent back of this watch clearly shows the complex and delicate operation of the movement, and is engraved with commemorative text. This commemorative watch interprets the brand’s tradition with modern watchmaking concepts and will be housed in a long history collection in the Longines Museum. The Longines Museum in St. Mill, Switzerland, has witnessed the rise of the Longines brand and the flourishing town of St. Mill for many years.