Blending the precision and beauty of mechanical watches with bold creativity For over a century and a half, the Zenith Watch Factory has been tireless, striving for perfection, and dedicating a rich tribute to time. As the helm of Zenith, Jean-Frederic Dufour, the global president of Zenith, has contributed greatly to Zenith’s revival.
 Q: Felix Bougatner challenged the extreme jump in space. Everyone thinks this initiative is very creative. What is the inspiration for this idea?
A: One of the brand DNA of Zenith is the spirit of bold innovation and pioneer. Zenith is the first watch brand to make a leap over the English Channel. What we have been seeking is more updated challenges. Zenith and Felix have always had a very good cooperative relationship, so this time I want to sponsor him to do extreme jumping activities.
 
 
              Jean-Frederick Dover, Zenith Global President
   Q: The chronograph is hot today, how do you think of its Chinese market?
A: From the perspective of the industry, a chronograph is a watch with extremely complicated technology, because it guarantees the accuracy of the watch when it guarantees the wonderful interaction between people and the watch. From this perspective, the chronograph does have huge potential consumers in the Chinese market, because many people have not realized the benefits and practicability of the chronograph, they may be more willing to spend money to buy a classic large watch. Three-hand watch. At present, we mainly want to attract younger customers. EL Primero is our signature movement, which is also an important reason to attract customers. More importantly, Zenith is a cost-effective entry-level product among all complex chronograph brands.
 
 
 Q: Last year, the Swedish watch industry grew rapidly. I believe Zenith has also benefited. So what kind of strategic arrangements will Zenith use to ensure high growth rates?
A: I think we should start from two aspects. On the one hand is marketing: we should continue to increase investment in the market. On the other hand, it is the product itself. In the history of Zenith, we are in a critical period, as the company is also formulating new declarations and strategies to increase the awareness of our products by customers around the world. In 2013 we will launch a new advertising video, which mainly wants to convey three concepts: the spirit of courage originated from our founder and has been passed down to this day; authenticity we are still using the original factory established in 1865 for production, This is difficult for other brands to do; happiness is reflected in the feeling of customers when they wear it, the happiness of being affirmed by friends, and the details such as the color and style of watches.
 
 
 
 
                            Zenith
      Q: Many brands are constantly expanding their product lines in development. The first thing you do after taking this post is to simplify the existing series of Zenith. What is your original intention?
A: In China, Zenith has about 50 stores. The focus next year is on the quality of the watch. We have three values: bold innovation, historical heritage and enjoy every second of life. Columbus distinguished series, flagship series, commander series, and pilot series have already conveyed Zenith’s values ​​well. We hope to use better products to better communicate with consumers. Zenith’s philosophy is to be yourself.
Q: What’s so special about Zenith’s after-sales service?
A: Zenith’s after-sales service period is three years, and new and old models can be repaired worldwide.

When it comes to watch brands that are well known to the public, Rolex has been at the forefront of watchmaking for many years. The ‘Water Ghost’ series, Daytona, and Yacht-Master watches are on the market. The performance is obvious to all. Among them, the green water ghost of the ‘Water Ghost’ series and the new steel Daytona are out of stock, which shows their hotness. Recently, when I visited the Rolex counter of Emperor Watches Wangfujing Store, I learned that the new yachts 37 and 40 have been put on the shelves, but so far there are very few in stock.

Rolex Yacht-Master Series 268622

   The red second hand of the new Yacht-Master is changed to the blue hand, highlighting a distinctive feature of the new watch. The stainless steel / 950 platinum case showcases the high-coldness of this Rolex. Under the background of the 60-minute progressive Pt950 platinum ring and the two-way rotating outer ring with prominent figures, the deep rhodium white disc exudes unique charm. Unique oyster stainless steel three-row link bracelet, showing the brand’s distinctive temperament. The watch is equipped with a winding crown and a screw-in triple-lock triple waterproof system to ensure the safety of the watch. The 37 mm diameter is relatively modest, and watch friends with thinner wrists or smaller dials can consider buying this one.

Rolex Yacht-Master Series 116622

  The styles and styles of the two watches are almost the same, and the same materials are used. But there was a difference of 3 millimeters in the head. The 40 models of this yacht are more atmospheric, with relatively thick wrists or those who like relatively large dials. Although this watch seems to have only a gap of 3 millimeters, its size is quite different.
Summary: The Baume & Mercier Yachts is also one of the most popular Rolex models. The design of the new Baume & Mercier Yachts is more high-cold and more in line with modern aesthetic standards. It is a watch that is worth starting. You can choose which one is more suitable according to your personal preferences. If it is you, which one will you choose? So far, after a rough understanding of the author, I only found that this store is on sale. It is estimated that it will be sold out soon. Cousins ​​who are looking forward to or like them may wish to hurry up and learn the specific information.
More details:
This quotation was collected on November 23, 2016. The watch price / spot is subject to change at any time. For the final price, please pay attention to the store details.

[Watch discount]: Please call or go to the store to inquire, indicating that you are a ‘watch home’ user, you will get more discounts
[Dealer Name]: Rolex Counter (Emperor Watches Wangfujing Store)
[Dealer Address]: No. 129, First Dong’an Plaza, 138 Wangfujing Street, Dongcheng District, Beijing
[Contact]: 010-6526-3062

Just after the Spring Festival, many watch lovers will welcome the Basel Watch Fair in March. Known as the ‘Oscar in Luxury’ watch and jewelry show will be held on March 8. After the decline caused by the financial crisis, the Basel Show is recovering due to the increasing attention of Chinese fashion people. The head of China from the world’s top ten watches also said that the Basel watch exhibition has now become a feast of well-known watches.

Trend of ‘Sinification’ in Basel
Affected by the global financial crisis last year, the number of exhibitors and the scale of the Basel exhibitions have shrunk significantly compared with previous years, and it has been accused of ‘declining popularity and exquisiteness.’ The organizing committee of this year’s watch exhibition will invite the global watch and jewellery exhibitors to gather in Basel in English, French, Chinese, Japanese and Italian on the official website more than 4 months in advance to welcome the global watch event. From the relevant information disclosure of the organizing committee, this year it is expected that more than 2,000 exhibitors from the watch, jewelry, gem and related industries will display their innovative and reformed products in Basel, such as Omega, Blancpain, Longines, Swarovski, etc. High-end brand timepieces will be presented at Baselworld with their new models. More than 100,000 visitors from 100 countries are expected to come to Basel to get the latest fashion trends and creative design ideas from the world’s top watch and jewellery industries. It is understood that many domestic watch suppliers have already participated in this year’s Basel Watch Fair. Some convention and exhibition companies are also well prepared to provide exhibitors with services to Switzerland.

Geneva watch exhibition brand Piaget
A person in charge of Piaget said: ‘The current Basel watch fair no longer seems to be a European event. Many times in the past we have seen more Swiss watchmakers, Antwerp diamond dealers, France and Italy. Luxury goods operators and U.S. buyers. Now, more and more Chinese faces are appearing in various groups and camps, and many local Swiss watchmakers also feel that if anyone can capture Chinese buyers, Whoever eats and wears in ten years does not need to worry about it. If it fails, it seems that it only gets deeper and deeper. ‘
Although this statement is a bit absolute, it reflects a mainstream trend, that is, the Basel watch fair is like the auto shows, clothing shows and shoe shows around the world, more consideration is given to the needs of the Chinese. Many exhibitors’ important exhibiting demands are to show their products or services to the Chinese market and win the favor of Chinese buyers.

This trend is already very clear, that is to re-establish the position of the Chinese market
High-end watch industry ‘near Shanghai’ Chinese market
If we say that two or three years ago, the high-end watch industry represented by the Basel Watch Fair was still testing each other on the Chinese market, then the former is now considered to have completely ‘closed’ to the Chinese market.
Just in 2009, the luxury goods industry has withstood the true test of the financial crisis, and well-known brands in the fashion industry, including Yoshimoto Yamamoto, have declared bankruptcy. Everyone hopes to see a new weather vane at Basel. In fact, this trend is already very clear, that is to re-establish the position of the Chinese market.
Before the Basel Watch Fair, the International Salon Watch Fair, a high-end watch in Geneva, was just held, which is a prelude to Basel. Some insiders also said, ‘It is easy to enter the Basel exhibition, but difficult to enter the Geneva exhibition.’ Mainly because there were almost 2,000 exhibitors at Basel, and only 20 exhibitors at Geneva. This watch exhibition, which is mainly based on Richemont Group brands such as Vacheron Constantin, Cartier and Montblanc, has more new faces such as Greubel Forsey and Richard Mille in recent years. The latter two are also frequent visitors at the Basel watch exhibition. One of the founders of the Greubel Forsey brand said that many of the brands at the Geneva watch fair were favored by the Chinese market, attracting the attention of more than 30 Chinese media representatives and a number of industry professionals. In Basel, small-volume brands like them are easily overwhelmed, while in Geneva, they have more opportunities to be noticed by the Chinese market. A few years ago, the name of the Chinese media could not be found on the media list of the Geneva watch fair.