Recently, Longines, a famous Swiss watch manufacturer, has reached a long-term cooperation agreement with the International Federation of Horseracing Authorities (IFHA), and Longines is officially honored as the official partner and official watch of the International Horse Racing Federation. This move further deepens the impact of Longines in the field of horse racing, and also marks Longines as the only watch brand that serves as the official partner of both the International Horse Racing Federation and the International Equestrian Federation (FEI). Continuation of Longines’ full commitment to the equestrian sport spanning a century. At the same time, the Royal Ascot, one of the most eye-catching races of the International Horse Racing Federation’s annual calendar, was staged again on June 17-21, and Longines was the seventh consecutive year. Acting as the official timekeeper of the event, and starting this year as the official event partner and watch. Longines ambassador of elegance and international star Aishwarya Rai Bachchan shined on the racetrack, and witnessed the world’s most prestigious, noble and elegant race event together with horse racing enthusiasts worldwide.
Longines honors as official partner of International Horse Racing Federation
The President of the International Horse Racing Federation, Mr. Louis Romanet, and Longines Global President, Mr. Walter von Känel, jointly announced an agreement reached by both parties. According to the agreement, Longines has officially become the official partner and official watch of the International Horse Racing Federation since June 1, 2013. In addition, Longines will also be named ‘Longines Horse Racing World Ranking’. In December this year, the International Racing Federation and Longines will jointly award the top three horse owners in the ‘Longines Hong Kong International Race’. At the same time, the two sides will also set up a ‘Longines and International Racing Federation Special Contribution Award’ to recognize an international outstanding person in the field of horse racing every year.
Mr. Hokenau, Longines Global President, said: ‘Longines is proud to be the official partner and official watch of the International Horse Racing Federation. The cooperation between us marks that Longines has further deepened the brand’s influence in the field of equestrian sports. Longines The relationship with equestrian sports can be traced back to 1878. Longines engraved a rider and his mount on a chronograph stopwatch produced at the time. This cooperation upholds the tradition of Longines and the brand’s passion for equestrian sports. We also meanwhile Support an important job of the International Horse Racing Federation with the Longines Horse Racing World Rankings. ‘
Aishwarya Rai graces Royal Ascot Jockey Club
The 300-year-old Royal Ascot Jockey Club is a perfect blend of sports, elegance, tradition and performance. It has always maintained the reputation of ‘the world’s most luxurious race’ and is also the most important event on the British social calendar. Every year Attracted the Queen of the United Kingdom and members of the royal family, global celebrities and 300,000 spectators to enjoy passionate competitions and elegant Chinese clothing during the week-long event. This year, Longines has further deepened the long-term cooperation between the brand and the Ascot Jockey Club, becoming the official partner and official watch of the Jockey Club, and serving as the official timekeeper for the seventh consecutive year. During the year of the Ascot Jockey Club, Longines’ world-renowned flying wing hourglass logo will appear on the large timer at the finish line, indicating that Longines will continue to be the prestigious Royal Ascot racehorse. Adds a touch of elegance.
Longines elegant ambassador Aishwarya Rai wears Longines Compaq Rose Gold Diamond Women’s Watch elegantly at Royal Ascot Jockey Club
Longines’ elegant ambassador and international film star Aishwarya Rai was invited to make an elegant appearance at the Royal Ascot Jockey Club. Aishwarya Rai, who has been the ambassador of elegance for Longines for 10 years, is regarded as one of the most beautiful women in the world. On the day of the event, the exquisite and elegant dress and hat accessories complement each other, and it is worn on the wrist of the Compaq rose gold Diamond women’s watch can be called a finishing touch, perfectly interpreting Longines’ ‘elegant attitude, true style’ brand philosophy. Aishwarya Rai, Juan Carlos Capelli, Vice President of Longines Global Marketing, and Ms. Katrina Jones, Branding Director of Longines UK King’s Stand Stakes champion Johnny Murtagh presented the championship trophy. Mutaf also won the Longines Elegant Timepiece together with the owner and trainer of the champion mount ‘Sole Power’ Longines also participated in the selection of the best horses in the race.
Longines loves equestrianism because this fascinating sport requires extraordinary skills such as concentration, precision and experience, and because the sport conveys a noble and unique style and elegance, these qualities are consistent with Longines’ watchmaking tradition and brand philosophy. The essence of perfect fit. As a partner of many of the world’s most prestigious flat horse racing events, Longines has taken advantage of the Royal Ascot Jockey Club event to present a Companion series watch, which is dedicated to watchers who appreciate the exciting moments of horse racing. Adhering to the brand’s elegant, traditional and exquisite craftsmanship, the Compaq series is equipped with a self-winding mechanical movement, incorporating modern technology and precision.
Longines Companion Rose Gold Diamond Women’s Watch Model: L2.2126.96.36.199 Price: RMB 44,000
As a partner of many of the world’s most prestigious flat horse racing, Longines has always been committed to launching a watch that can be worn at the moment of the most exciting horse racing on the racetrack. This women’s watch is 29.5 mm in diameter, stainless steel and rose gold case and bracelet, set with 30 diamonds (0.501 carats) on the outer ring, built-in mechanical movement L595, and the white mother-of-pearl dial is embossed with 12 diamond indexes. Minutes, seconds, date display window at 3 o’clock. Like all models in the Compaq series, this watch is water-resistant to 5 atmospheres and has a spiral back with sapphire crystal.
Longines Compat Series Stainless Steel Rose Gold Chronograph Men’s Watch Model: L2.7188.8.131.52 Selling Price: RMB 38,200
As a partner of many of the world’s most prestigious flat horse racing, Longines has always been committed to launching a watch that can be worn at the moment of the most exciting horse racing on the racetrack. This 41mm chronograph stopwatch, stainless steel and rose gold case and bracelet, with built-in L688 column wheel movement. The black dial is engraved with an Arabic numeral scale and 11 luminous small scales, displaying hours and minutes, a small second hand at 9 o’clock, a 30-minute cumulative dial at 3 o’clock, and a 12-hour cumulative dial at 6 o’clock. The display window is set at 4:30. Like all models in the Compaq series, this watch is water-resistant to 5 atmospheres and has a spiral back with sapphire crystal.