Three days before the official opening of the BaselWorld Watch & Jewellery Show, just as musicians debug their most beautiful instruments, Raymond Weil’s staff is working at a brisk pace for this year’s A masterpiece of music for the final preparations. On the occasion of an event not to be missed in the watchmaking industry, the family brand will launch its new movie, which perfectly integrates the elements of music with the watchmaking industry, rendering a strong artistic atmosphere. The Swiss watchmaker will also showcase its new stand … ‘music box’. Music is not just a source of inspiration, it can also be a marketing tool.
Brand new movie
From the opening of BaselWorld Watch & Jewellery, visitors will have the opportunity to watch the new Raymond Weil movie. In order to present the film, all partners of the brand will enjoy special offers in their music boxes.

Precision is my Inspiration.

Technology, beauty, and rich emotions: Watchmaking and music have so much in common. The new film, Precision is my Inspiration, is a tribute to this endless source of inspiration from the Swiss watchmaker, conveying its close relationship between watchmaking and music. Together the passion of the field.

Through this film, Raymond Weil further proves his deep attachment to music and interprets his professional knowledge and skills: the beauty of music is compared to the concept, design and construction of each watch, turning beautiful melodies into vivid Watch image. In this way, the brand portrays the emotional journey intertwined in the creation of a watch or outstanding musical composition.
‘Precision is the source of inspiration’, this is not only a slogan of Raymond Weil, but also the name of its new movie, which is the real theme of the brand. Inspiration is the foundation of every work of art; precision is an indispensable condition for excellence.
‘Music’ Marketing
‘Accuracy is the source of inspiration’ is not just a movie around new products, it is designed to inspire, educate and convey information. Raymond Weil has long collaborated with different social media to showcase its skills and communicate with consumers, and now wants them to fall in love with the new timing at first sight. The film is at the heart of a diverse event and the brand hopes to launch its new approach.

Music was the source of inspiration yesterday, and today it has become a value, technology and passionate media for watchmakers’ music lovers-to a certain extent it has become an integral part of company marketing. From then on, Elie Bernheim talked about the concept of ‘music’ marketing when talking with partners and customers.
Therefore, through a new stand similar to the cello, a promotional event that emphasizes music as the inspiration for its watches, and new films inspired by music, the Raymond Weil brand is more closely linked to music, laying its true identity. Master watchmaking status.

‘Roma, Passion, Jewelry-A Dialogue with Paul Bulgari and Nicholas Bulgari’ is scheduled to be published in March 2015. In the book, the brothers PaoloBulgari and NicolaBulgari report for the first time a legendary life experience, telling anecdotes about the most prestigious Italian jewelry brand Bulgari. The two Bulgari brothers revisited the moving memories and emotions of the past, painted a charming picture of the family portrait, and traced back to those pioneering initiatives that set the brand on the road to success.

This biography was written by Vincent Meylan. He is not only an expert in jewelry history, but also a well-known writer. He has authored books about brands such as Boucheron, Van Cleef & Arpels, Chanel and McLary . The origin of this book was accidental: Meilan and the Bulgari family brothers met at an informal meeting, and they had a good talk. The vivid and vivid legendary stories and wonderful ideas in the mouths of the two brothers ignited him. Desire to create, so he decided to put the conversation into writing.

Published by Electa Press, the cover is accompanied by a photo taken by the famous photographer Fabrizio Ferri in 1989. In the photo, the model Tatjana Patiz wears a Bulgari. Beautiful yellow gold diamond necklace, showing the charming charm of Italy.

‘Roman, Passion, Jewelry-A Dialogue with Paul Bulgari and Nicholas Bulgari’ will meet with reporters at the Bulgari House DOMVS on March 16. DOMVS is located on the second floor of the Bulgari flagship store on Condotti Avenue in Rome’s famous street. It is the exhibition area of ​​the Bulgari brand.

In two separate interviews, the history of Rome, the legendary story of the Bulgari Condotti flagship store, and the anecdote of many celebrities who have been here since the beginning of the 20th century are interwoven with Paul and Nicholas · Bulgari said in his mouth. From Count Vittorio Cini, who is wealthy but fateful, to the ‘jet family’ who flew from the United States to Rome for a holiday—such as Count Dorothydi Frasso Madam, to the wealthy Barbara Hutton (Barbara Hutton) and ClareBootheLuce, the first female diplomat in the United States, and the screen goddesses of the ‘sweet life’ era in Italy, many popular characters are here The turns took place in brilliant stories. The legends of famous jewellery collectors and their precious treasures are even more fascinating and fascinating. All these are endless. The book also records the extraordinary creativity of the Bulgari brand for more than 130 years, and the romantic spirit of dreams. This spirit flows in the blood of the Bulgari family, and it is a strong desire to explore the world and an inexhaustible passion for art, music and history.

The story begins at the end of the 19th century, when the Epirus region was fragmented in the war dispute between Greece and Turkey, and the Greek silversmith Sotirio Bulgari had to flee here to make a living in Italy. After ending his first stop in Naples, he resolutely opened his first jewellery shop on the Sistina avenue in Rome in 1884, selling some antique jewellery and Sotirio’s own creation Silver jewelry. His elegant silver jewelry pieces were a huge success, and were popular with local customers and wealthy British and American tourists. So Sothelio decided to expand its jewelry business. In the following years, he opened boutiques in Sanremo, Bellagio, Naples, Sorrento, and many of the most fashionable resorts of the time, St. Moritz. In 1905, a new boutique opened on Condotti Avenue, replacing the one originally opened on Sistina Avenue. Other stores were also closed. As a result, the boutique on Condotti Avenue has gradually become the brand’s only activity center. It turned out to be another extremely successful decision: as early as the 1920s, the boutique was favored by many European nobles and American industrialists.

Sotirio is not only a skilled craftsman, but also a visionary entrepreneur; his sons Giorgio and Costantino have been developing alongside Sotirio since the late 1920s, Created different jewellery series, enriched the original design. Costantino has a quiet and conservative personality among the two brothers, and has been studying the history of Italian gold and silver craftsmen. In 1958, he published an industry book ‘Italian Silversmiths, Jewellery Experts, and Goldsmiths’, and even today, it is still the most authoritative work on Italian silversmiths. On the other hand, George is talented in interpersonal relationships and has established good relationships with customers from all over the world. He also has a keen aesthetic and bold entrepreneurial spirit. After taking over the company’s daily operations, he injected a new creative concept into the jewelry design of the Bulgari brand. Three-dimensional and bold colors. Today, these creative elements are still the iconic style of the Bulgari brand. In the golden age of ‘Sweet Life’, Rome became the favorite location for Hollywood filmmakers, and the Bulgari boutique on Condotti Avenue became a must-see for actresses. Since then, Bulgari has greatly increased its popularity and won an international reputation as a symbol of the essence of Italy.

George’s two sons, Paul and Nicholas Bulgari, became the father’s left arm and right arm in the 1960s, continuing their path of innovation, and constantly developing new iconic styles, such as designing ancient coins as jewelry and creating ‘Modular’ inspired Parentesi themed jewelry, Tubogas design and Serpenti series snake watch.

Born in Rome in 1937, Paul Bulgari is one of the world’s most famous gem experts. As a modern art collector, by virtue of his high sensitivity and deep perception of beauty, he has become the creative soul of the company and has guided the company’s design team forward. Born in 1941, Nicholas Bulgari is a well-known connoisseur of ancient silverware, a patron of jewellery art, and a collector of American classic cars. He first created jewellery designs incorporating elements of ancient coins. Initially, the company’s business was expanded to the United States, which made an important contribution to the company’s development.

‘Roman, Passion, Jewelry-Dialogue with Paul Bulgari and Nicholas Bulgari’ is a wonderful opportunity to learn about two heavyweight masters in the history of jewelry.

Commenting on the book, Paul Bulgari said: ‘For me, this is a unique opportunity for me to talk about the gems in my eyes, use them to trace the history of the brand, and count the ones in our family. The extraordinary wizards that have appeared in our lives, and the sources that give us endless inspiration for jewellery design. ‘

Nicholas Bulgari said: ‘The book’ Rome, Passion, Jewelry ‘is both a gift to those who love Bulgari and a tribute to the Bulgari family. It is also a 130 An ode to those who have made a huge contribution to the success of the brand over the years. ‘

Bulgari CEO Jean-ChristopheBabin also commented: ‘About one year ago, while Bulgari celebrated the 130th anniversary of the brand, I was glad to learn that the two brothers Decided to tell their story to Vincent Meilan. I believe that the readers will definitely appreciate the light of Bulgari from a new perspective. ‘

The noble and unique field of haute horlogerie is like a glamorous stage, and Roger Dubuis is particularly good at making dramatic debuts and is determined to lead the star on this stage-as its The look of three new Velvet Haute Couture Haute Couture limited edition watches. These exquisite and elegant timepieces-Velvet Haute Couture Mink Fur watch, Velvet Haute Couture Corsetry watch and Velvet Haute Couture Passementerie watch-each show a certain female style.

  Each piece highlights an exclusive craftsmanship and talent, and is produced by one of the art’s premier experts: a master at sewing fur, a tanner for skinny vests, and an expert at thread weaving. These craftsmen not only complement the creations of Roger Dubuis watches and jewellery, but also meet the extremely stringent quality requirements and complement the overall work of the watchmaking factory, only because Roger Dubuis never compromises. , Insisting that all produced timepieces meet the extreme standards of the Geneva mark. All three of these precious timepieces officially released at the 2014 Watch and Miracle Asia WATCHES & WONDERS 2014 can be purchased at Roger Dubuis outlets, especially in Hong Kong stores.

  Roger Dubuis’s Velvet Haute Couture series is charming and tempting. Each watch has the inherent characteristics of the series. The overall design is charming and glamorous: the case delicately combines the barrel shape and the round shape to show a special Visual effects; uniquely decorated lugs with meticulous decoration, its ‘Sancha lugs’ achieve extraordinary connection and key decoration; conical hand-applied Roman numerals converging towards the center; the charming split-layer design on the dial structure Adds deep beauty to the overall timepiece.

  These characteristics are perfectly combined to create a beautiful, elegant, charming and charming appearance, which attracts the contemporary ‘alternative muse’ … These women not only know their own charm, but also are attracted by original design and extremely feminine materials. Extremely fond of timepieces equipped with mechanical movements. The three self-winding RD821 movements of these three 88-piece Velvet Haute Couture Haute Couture watches are a perfect example.

   Velvet Haute Couture Passementerie watch: the infinite charm of charming stockings. The traces of delicate and soft stockings must be in the wardrobe of any famous celebrity, and there are a few pairs of sexy mesh stockings, whether it is paired with a classic black dress, It is still a slim pencil skirt, and the selection of stockings is the finishing touch for charming and elegant clothing. Roger Dubuis Roger Dubuis specially designed this complicated and sophisticated haute couture watch with an exclusive strap designed by the Internet-like stockings, which will show the ladies’ inner personality in a unique way on the wrist.

  In order to highlight the traditional decorative art of thread weaving, Roger Dubuis and Declercq Passementiers, an ancient Parisian store, whose superb skills are fully reflected in the decoration of extraordinary places such as the Louvre and Versailles, have jointly created a peerless Timepiece: The elegant light brown strap is delicately covered with a layer of mesh silk pattern, and is finished with a fine woven decoration, imitating the production of beautiful stocking sidebands. The warm gray woven mesh matches the hue of the rhodium-plated dial. The dial is brushed in the center and decorated with satin sun print on the outside, which is extremely elegant under the wonderful luster of rose gold Roman numerals.

   This watch is equipped with a 36mm rose gold case, and the bezel, lugs, decorative parts and rose gold adjustable folding buckle are set with a brilliant cut diamond with a total weight of 1.66 carats, adding elegance and excellence. Perfect style. Just as ladies love the diversity of stockings to present different touches, Roger Dubuis also offers an extra bright taupe genuine alligator strap as an option, suitable for any time, any place With.

Distinguished sharing of extreme quality

  With this bold and unprecedented trilogy of the Velvet Haute Couture haute couture watch series, Roger Dubuis fully confirms his ambition to strive for excellence in all fields. The aim is to provide a series of timepieces that show women’s natural charm, while cooperating with other like-minded and committed to perfection standards, and insist that all works are engraved with the Geneva mark that symbolizes the highest quality. These three exquisitely crafted and full-featured timepieces are strictly limited to 88 pieces, which really makes the world look forward to.

Returning the famous style to life

   Guided by Mr. Alvaro Maggini, creative director of Roger Dubuis, and photographed by internationally renowned fashion photographer Mikael Jansson, New York Art Photography has transformed high-fashion muse through five stunning high-level portraits. Stephanie Seymour’s radiant celebrity is brilliant, and she wears five Velvet timepieces that embody the essence of high-end watches in these photos. Each photography scene uses minimalist style and vivid colors as the main tone, while portraits are displayed in an evocative form with dramatic effects. Looking at this group of photos, people couldn’t help but associate and rewrite Queen Margaret’s famous saying: ‘This is not an advertisement!’. On the contrary, this is the unique declaration of Roger Dubuis, expressing vividly the beauty of the soul of women.

NOMOS recently launched a new watch named after the famous Swiss city Zurich: NOMOS Zürich. This is a solid (men’s) watch with a large size that does not affect its restrained charm. This watch is equipped with an automatic movement developed by the NOMOS watch factory in Glashütte, Germany-Epsilon, which has attracted attention for the Tangomat and Club Automat watches. Therefore, this is not a Swiss watch, but a boutique made entirely by Saxony, a fine watchmaking center. It is worth mentioning that the case of this watch is from the hands of the Swiss Confederation; its precise polishing is comparable to the accuracy of the built-in movement. They choose large watches either because of their burly bodies or because fashion has changed their appreciation of watches. The new Zürich watch is aimed at people who are rational and decisive: this model embodies a love for logic and engineering. The case is presented in geometric figures and consists of a simple single shape: a watch that reflects the beauty of true masculinity, it is also a watch worthy of careful taste.