I always believe that a truly powerful watch brand must have its own core technology. Reliance on assembly and outsourcing may make money to survive, but it will not be a big climate. Brands that love marketing are everywhere now, and there are more and more brands that can produce their own movements, but all the brands that use their own movements and have reliable movement quality are still rare. In addition to all the self-produced movements, Seiko can also make dials, hands and other parts. Like Seiko , in addition to all self-produced movements, it also has springs, springs, shock absorbers, and watches. Brands with production capacity of cases, dials, hands, etc. are rare. These test the overall strength of a brand and can only be achieved by long-term adherence to independent research and development. Taking it easy, it is a time-consuming, labor-intensive, and costly “chore affair” to conduct research and development, and it is difficult to produce immediate economic returns. Maybe in some people’s eyes, it’s a bit boring. However, this craftsmanship is indispensable for a watch brand to become strong. Only in this way can we truly master the core technology related to watchmaking, control costs ourselves, not be subject to others, and be invincible in long-term competition. So, from the perspective of independent research and development and mastering the core technology, Seiko is one step ahead of most watch brands. In the field of clocks and watches, Seiko has mastered many core technologies just like the people who hold Niubi on their lips every day may not really be Niubi, and every day said that the brand of clocks and watches inherited may not really pay attention to heritage-just look at history After years of interruption, some Swiss watch brands that have been sold many times will know. Seiko rarely boasts of its history and heritage, but we need to know at least two things: Seiko was founded in 1881 and is the oldest Japanese watch brand; Seiko has been producing watches, and the brand is still owned by the descendants of the founder. Then, let us trace the source and approach Seiko founder Kintaro Hattori to see how he has built a century-long foundation for Seiko. Seiko founder Hattori Kintaro Hattori Kintaro has been associated with watches since childhood. At the age of 14, he was an apprentice in a watch shop. Although he was still young at the time, Hattori Kintaro set his ambitions and he must open a watch shop in the future. To this end, he continues to learn and accumulate to lay the foundation for independent entrepreneurship. Seven years later, in 1881, Hattori Kintaro officially opened the Hattori Timepiece Store, which is located in the core area of Ginza, Tokyo, where Seiko headquarters is still. With the establishment of Hattori Timepiece Store, Seiko’s glorious years quietly began. Ito Hirofumi wrote to Hattori Kintaro that ‘Delicacy can crown Toyo’ At that time, Hattori Kintaro was only 21 years old. At this age, many people should not have entered the society, let alone knowing what entrepreneurship is. However, Hattori Kintaro has taken the responsibility of starting the watch industry alone, taking a solid first step in Seiko’s century-long journey. To some extent, the development of Seiko is accompanied by the socio-economic development of Japan as a whole. Entering the second floor of the Seiko Museum, there were prominently hung on the wall a few words written by the famous Japanese statesman Ito Hirofumi to Hattori Kintaro-‘Delicacy can crown Toyo’. From this we can see the strength of Seiko’s watchmaking. Having said that, the Seiko Building in Ginza, Tokyo did not start by making watches, but started by repairing watches, and later sold watches imported from Europe and other places in Japan. Although I hadn’t made clocks myself at that time, everything I did was related to clocks. However, despite being able to make money, whether repairing watches or selling watches of other brands is not what Hattori Kintaro really wants. He saw the problem one step ahead of his competitors and felt that if he really wanted to become bigger in the future, he would have to make a watch. While other Japanese competitors were immersed in importing foreign watches and selling them in Japan to make a profit, Hattori Kintaro was carefully preparing for making watches. In 1892, he bought an abandoned factory and established Seikosha. This is the predecessor of Seiko. Hattori Kintaro believes that customers prefer high-quality watches. So when Seikosha was founded, he paid close attention to quality and strictly controlled, hoping to create watches that satisfied customers. Three years later, Seiko made its first pocket watch. The Seiko Museum, however, has really made Seiko famous, and the work that stands in the world of watchmaking is Laurel , which came out in 1913. Hattori Kintaro foresaw that the replacement of pocket watches by watches was an inevitable trend. People will eventually choose watches in the future. This forward-looking is also ahead of his peers. Laurel was not only the first watch produced by Seiko, but also the first watch produced by a Japanese brand, which caused a sensation in the watch industry at the time. You know, in the early 20th century, even in Switzerland, watches were not common. It is conceivable how much effort Hattori Kintaro devoted to meet Laurel’s arrival. Try on Laurel, Japan’s first watch. This is a compact watch with a ‘Red 12’ design. The white dial is dotted with black hands and Arabic numerals, and the overall style is delicate and elegant. Even today, its aesthetics are not out of date. It’s hard to believe this is a product more than 100 years ago. Laurel has laid Seiko’s position in the Japanese watch industry in one fell swoop, and has given Hattori Kintaro a lot of confidence. Just as he was about to roll up his sleeves and fight big, he encountered an unprecedented crisis. This crisis has almost destroyed everything Seiko. What is going on? For the future, please see the next resolution.