This year, CHANEL, as always, will be exhibiting a variety of unique watches, carrying the brand’s consistent bold and innovative design concept. In the 14 years since the introduction of the J12 series, in addition to creating a wave of high-tech precision ceramics and white watches, it has also gradually moved towards advanced complex watchmaking.
CHANEL 2014 BASEL
J12 flying tourbillon top jewellery watch (flying tourbillon movement was created by Renaud & Papi (part of APRP SA) for CHANEL)
In 2012, CHANEL and Renaud & Papi, watchmakers in the advanced research and development department of Audemars Piguet, jointly launched the Première flying tourbillon watch, and then equipped the flying tourbillon movement to J12 to design a new J12 flight. Tourbillon top jewellery watch; in addition to the Premiere Triple Row watch, which was only presented in high-tech precision ceramics in the past, returns to the classic and extends the leather wear style, the Mademoiselle Privé watch series has been in various forms since its debut in 2012. Materials and artistic techniques create a variety of classic elements of the brand. Last year, for the first time in cooperation with Maison Lesage, the brand’s embroidery workshop, the use of colorful silk thread and needle painting technology to embroider the surface, and won the 2013 Geneva Watch Awards-Best Art and Craft Award of the Year. This year Mademoiselle Privé, in addition to the new watch In addition to some enamel painting performance methods, mother-of-pearl engraving and 23K gold engraving techniques have been added, and the three-dimensional presentation has carried forward the essence of the brand’s watches, and also established the determination of CHANEL watches to be dedicated to the art of watchmaking.