Recently, Citizen has been accredited by the China Quality Inspection Association, and has been awarded the title of ‘National Quality Leading Enterprise in the Watch and Clock Industry’.
Citizen, as one of the few professional watch manufacturers in the world that has comprehensively covered all the processes from single component manufacturing to watch final assembly, has been implementing the brand spirit of ‘Better Starts Now’ in product manufacturing for nearly 100 years, with the spirit of craftsmen The solid quality of the company implements the corporate vision of “being loved by citizens”, and always leads the trend in the field of photovoltaic power and related technologies. This has led Citizen watches to the forefront of a series of quality standards such as reliability and accuracy. Citizen’s core light kinetic energy technology has once changed the pattern of the watch industry and still leads the industry’s development.
In 1958, Citizen was widely welcomed as ‘the earliest foreign watch brand entering China’, and became a generation’s feeling with high-quality products and beautiful designs. Quality brings heritage. Quality trust is not only passed on to young people, but also because it faithfully records the life of the wearer, and it has become a witness to the commemoration and common memories passed down between generations. When people reveal the commemoration of the previous generation and tell the story of the wearer, a kind of warmth only possessed by professional artisan works will be passed on.
Citizen, ingenuity for citizens, Better Starts Now.