On October 14, the famous Swiss watchmaking brand OMEGA launched the official certification of antique watches to provide brand support for consumers in the antique watch market. The new official certification is an expert appraisal provided by the brand’s Swiss headquarters experts, which is also the first step for Omega to improve the transparency of the antique watch market.
Omega Global President and CEO Raynald Aeschlimann said: ‘Our goal is to build more trust in the Omega antique and used watch markets and bring consumers new to this market. More confidence. For Omega antique watch holders, this certification provides an official guarantee for the sale of antique watches on the one hand, and adds value to their antique watches on the other. ‘
The official Omega antique watch certification will be awarded to genuine Omega antique watches sold for more than 30 years. Holders of antique watches can directly send watches to Omega’s Swiss headquarters, or Omega flagship stores participating in the certification project, to perform antique watch certification. The certification fee is RMB 6,500. The certified antique watch will be sent to the Omega brand history heritage team, who is familiar with the historical records and appraisal standards of Omega antique watches. During the certification process, the team will check the current status of the antique watch to determine whether the watch can pass the official Omega antique watch certification.
The official certification of Omega’s new antique watch is different from the ‘file extract’ function that is currently open to customers on the official website. The ‘File Extraction’ function can provide customers with the date of production of the watch, while the official certification of antique watches can provide richer watch information, including professional certification of whether the tested antique watch is genuine.
The Omega headquarters in Biel, Switzerland will become the main inspection office for official certification of brand antique watches. In addition, the Omega flagship stores participating in the official certification project are also equipped with professional technicians to help customers send antique watches to be certified to Switzerland.
At present, there are 12 Omega flagship stores participating in the official certification of antique watches worldwide, and more flagship stores will participate in the certification project in the future.
Shanghai, Bund19, No.23, EastNanjingRoad, China (No. 23 Nanjing East Road, Shanghai, No. 19 The Bund, China)
HongKongCausewayBay, 38 Russell Street, China (38 Russell Street, Causeway Bay, Hong Kong Special Administrative Region, China)
Singapore, TheShoppesatMarinaBaySands, Singapore
BielOMEGAHQ, RueJakob-Stämpfli96, Switzerland
Geneva, Ruedu Rhône 31, Switzerland
Zurich, Bahnhofstrasse 48, Switzerland
London, 12OldBondStreet, UK
Milan, ViaMontenapoleone9, Italy
Paris, 362-364 Rue Saint-Honoré, France
Munich, Maximilianstrasse16, Germany
CostaMesa, SouthCoastPlazaMall, USA
NewYork, FifthAvenue, USA