Three days before the official opening of the BaselWorld Watch & Jewellery Show, just as musicians debug their most beautiful instruments, Raymond Weil’s staff is working at a brisk pace for this year’s A masterpiece of music for the final preparations. On the occasion of an event not to be missed in the watchmaking industry, the family brand will launch its new movie, which perfectly integrates the elements of music with the watchmaking industry, rendering a strong artistic atmosphere. The Swiss watchmaker will also showcase its new stand … ‘music box’. Music is not just a source of inspiration, it can also be a marketing tool.
Brand new movie
From the opening of BaselWorld Watch & Jewellery, visitors will have the opportunity to watch the new Raymond Weil movie. In order to present the film, all partners of the brand will enjoy special offers in their music boxes.
Precision is my Inspiration.
Technology, beauty, and rich emotions: Watchmaking and music have so much in common. The new film, Precision is my Inspiration, is a tribute to this endless source of inspiration from the Swiss watchmaker, conveying its close relationship between watchmaking and music. Together the passion of the field.
Through this film, Raymond Weil further proves his deep attachment to music and interprets his professional knowledge and skills: the beauty of music is compared to the concept, design and construction of each watch, turning beautiful melodies into vivid Watch image. In this way, the brand portrays the emotional journey intertwined in the creation of a watch or outstanding musical composition.
‘Precision is the source of inspiration’, this is not only a slogan of Raymond Weil, but also the name of its new movie, which is the real theme of the brand. Inspiration is the foundation of every work of art; precision is an indispensable condition for excellence.
‘Accuracy is the source of inspiration’ is not just a movie around new products, it is designed to inspire, educate and convey information. Raymond Weil has long collaborated with different social media to showcase its skills and communicate with consumers, and now wants them to fall in love with the new timing at first sight. The film is at the heart of a diverse event and the brand hopes to launch its new approach.
Music was the source of inspiration yesterday, and today it has become a value, technology and passionate media for watchmakers’ music lovers-to a certain extent it has become an integral part of company marketing. From then on, Elie Bernheim talked about the concept of ‘music’ marketing when talking with partners and customers.
Therefore, through a new stand similar to the cello, a promotional event that emphasizes music as the inspiration for its watches, and new films inspired by music, the Raymond Weil brand is more closely linked to music, laying its true identity. Master watchmaking status.