On November 11, 1918, the First World War truce, Mr. George Sharon, an experienced and talented watchmaker, founded the Swiss Mido on this day. Since its creation, Swiss Mido has been adhering to the excellent watchmaking skills from Mr. George Sharon, and has pioneered and innovated in the planning process to create classics. In 2018, Swiss Mido will celebrate its dazzling 100th anniversary by commemorating the brand values it has built over 100 years: through enduring design, high-quality materials and continuous innovation in watchmaking Perseverance in craftsmanship, creating fine timepieces.
For the grand opening of the 100th anniversary, Swiss Mido presents a new masterpiece of timepieces: the Commander series ‘Remembrance Day’ large calendar automatic mechanical watch. The new watch is chic and concise, magnificent, and the large calendar window is at 6 o’clock. The Swiss Mido is equipped with an exclusive movement: the Caliber80 long kinetic energy automatic mechanical movement equipped with a large calendar window function. In addition to easily reading the date anytime, anywhere, this watch also inherits the classic design of the Commander series: extremely smooth satin-polished sunray dial, satin-polished stainless steel case and polished bezel.
Swiss Mido’s new commander series ‘Remembrance Day’ full-automatic mechanical watch is equipped with a satin-polished stainless steel case, giving the watch an unparalleled unique profile, like the smooth curve of the Eiffel Tower from the tip to the base. Since its birth in 1959, the Commander series has more than 50 years of manufacturing history. After time-honed training, it still maintains youth and vitality, and continues the classic heritage of the brand. Like the iconic Eiffel Tower in Paris, the Commander Collection has become a true classic, symbolizing the long tradition and superb craftsmanship of the Swiss watchmaking industry.
To celebrate the 100th anniversary of the brand, and to pay tribute to the founder of the brand, the genius of the watchmaker, Mr. George Sharon, Swiss Mido launched a new commander series ‘Remembrance Day’ fully automatic mechanical watch. The new watch features a large calendar window at 6 o’clock, polished and sandblasted. It is also equipped with an exclusive movement: the Caliber80 long kinetic energy fully automatic movement equipped with a large calendar window function. Celebrating a century with a concise ‘big calendar window’ and the ‘big day’ in the past are undoubtedly the best way to commemorate the 100th anniversary of the brand.
The Swiss Mido Commander series ‘Remembrance Day’ large calendar automatic mechanical watch has the classic characteristics of the Commander series watch while having an open date window. The smooth, satin-finished sunburst dial is protected by a hemispherical double-sided sapphire glass. Different models are available in silver and anthracite gray. The diamond-cut hour and minute hands are treated with white Super-LumiNova®, making it easy to read at night. The magnificent dial is set in a circular mercerized stainless steel case with a diameter of 42 mm. The silver version of the silver dial echoes the PVD rose gold-plated case, crown, and strap with exquisite embellishments, forming a light and light, elegant golden style. The bituminous gray model uses a bituminous gray dial with a 316L stainless steel strap, which is full of sports. Both straps are equipped with a stainless steel folding clasp with ultra-thin buttons for a free-standing feel.
In addition to its timeless and elegant design, the Swiss Mido Commander series ‘Memorial Day’ large calendar automatic mechanical watch is equipped with a large calendar display function and the Swiss Mido’s unique Caliber80 long kinetic automatic mechanical movement. The transparent back can clearly observe its elaborate fully automatic mechanical movement, as well as the automatic oscillating weight engraved with the Geneva ripples and the MIDO logo. Water-resistant to 50 meters.
The Swiss Mido Commander series ‘Remembrance Day’ big calendar automatic mechanical watches will simultaneously launch four watches of different materials and styles, which was officially released in January 2018, thereby opening the Swiss Mido for a year. 100th anniversary celebration.