At present, major watch brands are trying their best to expand their related fields. Sports events are the most important part of this. It can be said that each brand has a combination of different sports. It is reported that IWC recently appointed two ambassadors from F1.
IWC proudly announces the appointment of two well-known image ambassadors: Lewis Hamilton and Nico Rosberg from Mercedes AMG PETRONAS Formula OneTM Team.
IWC is proud to announce the appointment of two well-known image ambassadors: Lewis Hamilton and Nico Rosberg from Mercedes-AMG Petronas F1 Team.
IWC and Mercedes-Benz’s high-performance brand AMG signed a special agreement as early as 2004 to work together on the expansion of the mechanical and high-tech fields. Both companies affirmed this segment in terms of precision engineering. Long and fruitful cooperation. This year, IWC Schaffhausen has become the official engineering partner of Mercedes-AMG Petronas F1 team, which proves that the two are closer. Now, Hamilton and Rosberg join the IWC brand friends, making this fine watchmaker and the team’s partnership deeper.
Keep improving and perfect
Regarding the brand’s two newly appointed ambassadors—the first batch of well-known race car friends—Georges Kern, chief executive of IWC, proudly said, “Lewis and Nico are very charismatic. Improving my ability and performance even if it is just a little bit. The two of them have presented the best of IWC in their own unique way. Now I am allowed to call them brand friends, and I am very excited about this. ‘Except for themselves In addition to the pursuit of the championship and Mercedes AMG Petronas F1 team’s pursuit, Lewis Hamilton and Nico Rosberg insist on perfection-also the common pursuit of IWC designers, technicians and watchmakers. Lewis Hamilton is a loyal fan of superb watchmaking. He also knows that men who specialize in the arts and watch masterpieces produced by IWC have in common: ‘I love watches. In my opinion, IWC There are a lot in common between the watches produced and the Formula One drivers: they are unique, highly skilled, and belong to the best in their respective fields. Needless to say, I really look forward to working with this company . ‘
Not only that, IWC’s masterpieces of watches are not only complex in function and technological innovation: they also incorporate passion and affection. Each series of the six watch families has its own legend, each describing the long history of this company . The relationship between Nico Rosberg and this watch factory from Schaffhausen goes back many years, when his grandfather gave him a IWC watch. ‘I’ve been fascinated since then, especially for IWC products: the design is truly unbeatable. Not only the design, the case also uses the most advanced technology and excellent performance. Being a brand friend is like being old It’s just as good to have friends reunite. I still remember my first watch—the watch that my father gave me. ”
The two drivers of the Mercedes-AMG Petronas F1 team participate in up to 20 competitions each year. The high frequency becomes the focus of attention. As the Formula One race goes from one track to another, it has a global footprint. Behind the scenes is the hard work of the team’s engineers and technicians to ensure that every detail on the day of the race is as accurate and reliable as a watch movement. As IWC Chief Executive Georges Kern said, ‘There is a sense of pride immersed in superb craftsmanship, innovation and pioneering spirit. This pride is also integrated into everything we strive for. Our products are obtained in global markets Recognition is proof of our success. Just like Mercedes-AMG Petronas and Hamilton, the belief in trying to win the world championship drives us to keep making progress. ‘